Monday, May 17, 2010

Great New Features at APFIND.ORG! - a planner news democracy site inspired by Digg™



APFIND.org just got a major overhaul!
Some new features include:
  • New Signin via: Twitter, Linkedin, Facebook, Yahoo and Google!
  • Link all your posting activity to your twitter account. Post to APFIND and it will go to Twitter automatically.
  • New and improved bookmarklet lets you post new stories directly from your browser.
  • You now get points for posting and voting. Badges are awarded, and it's a challenge to see who can top the monthly ranking board.
  • A great save posts feature! Saved posts will be listed on your sidebar for easy access.
  • RSS everywhere. You can now automatically feed any part of the site, from other users posts to posts on a specific topic. (For Example: Account Planning Theory.)
  • Follow! Just like twitter, you can now follow people on APFIND. You will have access to a news feed of all the posts of your followers. (and this has RSS too!)




Thursday, May 13, 2010

Update: Study Guide to help you memorize all of the Cognitive biases!

Cognitive Biases - A Visual Study Guide

You Can Download The PDF Here.

Hello Everyone,

A big thank you for all the interest in this study guide. It was originally created as a fun introduction that took the Cognitive Bias wiki and tried to make it easier to memorize.

However, the authors of the wiki article have expressed some concern over the accuracy of certain entries. The document was taken down until that could be corrected.

But, people started asking that I release a new version with a warning. In response, a new "Beta version" of the document has been uploaded with a very strong warning label up front and improved citations. I made it really clear that all the text is based on an evolving wiki page and that some of the cognitive biases in there might be incorrect wiki entries. My hope is that this will continue to get people interested in pitching in to help fix the Cognitive Bias wiki pages. :) When the wiki is in a good place, I will take the document out of Beta, and will remove the warning label.

If you are a cognitive expert, join “Operation Fix The Cognitive Bias Wiki!” Add your suggestion to the conversation here: http://en.wikipedia.org/wiki/Talk:List_of_cognitive_biases.

Eric

Tuesday, May 11, 2010

Alex Bogusky's Mirren Keynote Video

Here Mr. Bogusky explains Crispin's philosophy and strategic foundation. He makes some great points about key shifts that continue to take place in our industry and sheds some light on the behind the scenes thinking that helped Crispin become so successful. Enjoy!



Here's The presentation:


And, here are some redesigned slides with Alex's comments added:


Monday, December 7, 2009

APFIND.org - A new site for Account Planners inspired by Digg™

R.S.O.A.P. and Accidental Thinking (http://www.accidentalthinking.com/) are about to launch a site where planners can find and vote on articles similar to digg. Essentially, it's a way for us to crowdsource ourselves. We would love for you to join us and share your finds!

Try it out at... APfind.org

Friday, November 6, 2009

Download the ARF 2009 David Ogilvy Award winning case studies

The ARF 2009 David Ogilvy Awards Winners
In March 2009, ARF announced the 2009 Winners of The ARF David Ogilvy Awards sponsored by Microsoft Advertising.

You can download all of the case studies here:
http://www.thearf.org/assets/ogilvy-09