Wednesday, May 20, 2009

Skull Question 1: A royal gentelman asks, "Do we all belive in the law of singularity?"

Deep in the dusty old library of the royal academy, we pulled out a book from 2002, entitled the 22 immutable laws of branding. One of our members laughed at it and called it rubbish. But, as we drank library ale and perused the yellow pages we did find a law that might be worthy of
"immutable-ness."
Law number 22. "The law of singularity." It states, "The most important aspect of a brand is its single-mindedness." "A brand is a proper noun that can be used in place of a common word" Then they go on that common anti-Panasonic rant we have all heard before. Explaining, how "Panny" is worthless because while standing for so many electronics that stand for nothing in peoples minds.

Think about this carefully fellow members... Can you think of a brand that kicks bullocks but is also absent minded in its focus. If so please comment!

18 comments:

  1. One thing brand's often do to appear focused is to attach themselves to a more overarching concept. A concept that covers all of their activities and offerings.

    If they can sell this concept to consumer's then they will appear to be focused even if they are abandoning their core principles. This works if they pick a concept that isn't to generic/vague and isn't too cerebral. But, often these big grouping concepts for brands sell in the suits and leave consumers in the dust.

    Apologies, this isn't an example. Just so more theory for ya'll to ponder!

    ReplyDelete
  2. I think explaining how "Panny" worthless, because when standing for so many electronics that represent something in the minds of peoples.

    ReplyDelete
  3. This information is very interesting, I really enjoyed, I would like get more information about this, because is very beautiful, thanks for sharing! costa rica investment opportunities

    ReplyDelete
  4. This information is very interesting, I really enjoyed, I would like get more information about this, because is very
    beautiful, thanks for sharing!

    ReplyDelete
  5. Hello .. firstly I would like to send greetings to all readers. After this, I recognize the content so interesting about this article. For me personally I liked all the information. I would like to know of cases like this more often. In my personal experience I might mention a book called Generic Viagra in this book that I mentioned have very interesting topics, and also you have much to do with the main theme of this article.

    ReplyDelete
  6. We agree that all the information on excavators komatsu is available out there on the net. What's special about this site is that you don't have to go searching all over the place now. All you need is to go through this site, and you'll find everything you want right here. Looking to find all you can on fujifilm e900? Here it is, all you wanted to know and guess what?? It's minus all the usual clutter. Find up-to-date facts and news relating to all things concrete countertop here. We've done a huge amount of research on concrete countertop and you will find answers to your questions on the subject here.

    ReplyDelete
  7. Hello.. Firstly I would like to send greetings to all readers. After this, I recognize the content so interesting about this article. For me personally I liked all the information. I would like to know of cases like this more often. In my personal experience I might mention a book called Green Parks Costa Rica in this book that I mentioned have very interesting topics, and also you have much to do with the main theme of this article.

    ReplyDelete
  8. This post will help to the sailors a lot and they will surely get an idea,about it.Anyway thanks a lot for sharing it.
    moleskin

    ReplyDelete
  9. I do not know what to say here, but i think you are right this time. I agree with you.

    ReplyDelete
  10. I have appreciated your helpful post. I am collecting such process in my database. This will help me to gain the actual access to the devices and applications.
    Team Sportswear

    ReplyDelete
  11. Interesting post and thanks for sharing. Some things in here I have not thought about before.Thanks for making such a cool post which is really very well written.

    ReplyDelete
  12. A florida gator forum that covers every game, roster, exclusive player interviews, and much more. It is your source for Florida Gator news. Come check out the forum and discuss Heisman trophy winner Tim Tebow and the rest of the Gators.

    ReplyDelete
  13. We are your source for free Facebook Covers .Here you will find FB Covers or Facebook Timeline Covers (whatever you call it!). We will continue to add new fb covers on a daily basis

    ReplyDelete
  14. I think your post is very interesting.

    ReplyDelete
    Replies
    1. I just came across your blog and reading your beautiful words. I thought I would leave

      my first comment but I don't know what to say except that I have enjoyed reading. Nice

      blog. I will keep visiting this blog very often. treffit

      Delete
  15. Your blog is really very interesting. I am totally impressed with this. So keep posting.

    ReplyDelete
  16. Your blog is really very interesting. I am totally impressed with this. So keep posting.

    ReplyDelete