Wednesday, June 10, 2009

Hiring Account Planners: A look at posted job descriptions from the past month


Account Planning Director at Digitas


Job Description

Join the Digitas Planning team to uncover breakthrough customer insights, and help turn them into big creative marketing ideas!
Do you have experience developing and applying breakthrough customer insight within a creative agency? How about exceptional thinking, communication and influence skills, leadership, and energy? Digitas is recruiting an Account Planning Director who continues to push the frontier of how digital media can evolve to meet the needs of an ever more powerful consumer. The Account Planning Director is the customer insight lead for Digitas clients with 3 primary responsibilities:
- Leveraging customer insight to help the team come up with great creative marketing ideas
- Helping our clients make the most of the evolving digital landscape
- Being a champion of the client’s brand
You should have solid experience working in a marketing and/or strategic services organization, such as a digital marketing or advertising agency or brand consultancy, and be passionate about applying cutting edge qualitative methodology to the development of insight. An understanding of marketing strategy and disciplines and a clear view on how each aspect of the marketing mix can and should be applied to the client’s business is necessary as is a clear understanding of specific digital marketing disciplines and how digital marketing can work and should be applied within the broader marketing context.
If you feel you could be a key partner in communication and implementing the Digitas planning vision across the network and our clients’ businesses get in touch!

Skills

You should have solid experience working in a marketing and/or strategic services organization, such as a digital marketing or advertising agency or brand consultancy, and be passionate about applying cutting edge qualitative methodology to the development of insight. An understanding of marketing strategy and disciplines and a clear view on how each aspect of the marketing mix can and should be applied to the client’s business is necessary as is a clear understanding of specific digital marketing disciplines and how digital marketing can work and should be applied within the broader marketing context.
If you feel you could be a key partner in communication and implementing the Digitas planning vision across the network and our clients’ businesses get in touch!


ATTIK

Title: Sr. Account Planner
Location: San Francisco, California 94105

ATTIK, a Division of Dentsu America, with clients the like of Scion, NFL, Sony Online and various emerging technology companies, is looking for a Senior Account/Strategic Planner with 8-10 years of planning experience to work on Scion and other youth brands. Automotive and ad agency experience is required. Product launch experience a plus.

The Sr. Account Planner will be adept at defining and understanding target audiences, their lifestyles, the decisions they make and their relationship with brands. You will be responsible for uncovering core insights into the attitudes and behavior of the consumer, bringing this to bear on creative briefs that are focused, concise, logical and creatively inspiring.

The ideal candidate is comfortable in a highly creative, fast-paced environment where insights often have to be found in non-traditional ways.

Account Exec/Junior Planner
at Circus London


Job Description - Brief:
An insightful analyst/researcher, an excellent communicator with an empathy for brand/communications and strategy, a well organised team player

Broad responsibilities:
• to support Associates/Senior Associates in delivering insightful brand strategy and communications projects
• to undertake primary and secondary research for projects
• to undertake one-on-one stakeholder interviews
• to plan appropriate research methodologies with an Associate/senior Associate
• to undertake day-to-day client contact
• to interrogate research & market data, extract insights and communicate those insights internally and to the client
• to write appropriate summaries and presentations for the investigate phase
• to deliver their contribution on time, to budget and in the spirit of the Circus brand engagement® ethos


Key attributes:

• brand literate
• ability to assimilate and interrogate data
• commercial and business minded
• ability to work across all disciplines
• excellent communicator (verbal and written)
• good project and people management skills
• budgetary and financial awareness
• well organised
• confident and pro-active

Company Description:
www.circuslondon.com
A Circus person is exceptional. S/he is a strategic thinker who has honed her/his sparkling creativity, organisational flair and people skills in our specialist area – consultancy for people-centred brands and services. Entrepreneurial and business-orientated, s/he relishes getting under the skin of organisations, relates confidently to clients at the highest level and is keen to challenge and innovate. S/he’s an impressive communicator and an empathetic, thoughtful listener. A strong team player with excellent project management skills, s/he’ll remain formidably organised and disciplined even under pressure.

[Circus traits]

There are three facets to a Circus role:
1. It is the quality of our strategic response which more than anything creates value for our clients, drawing on the insights produced by meticulous research and investigation. So a Circus person needs to be analytical and creative – as well as inquisitive, well-informed and genuinely fascinated by each new client challenge.
2. Because a Circus role is client-facing, s/he also needs to be articulate and astute, with super-sized empathy and intuition.
3. And because s/he will be running projects, a Circus person needs a good practical head for business, efficiently managing time, clients and budgets and spotting new commercial opportunities.

1 comment:

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