In "What is Account Planning" The official Account Planning Group's document that defines the field written by Merry Baskin in 2007. Mary writes,
"We believe quite strongly that market research craft skills (and adherence to MRS (Market Research Society) Code of Practice principles) are the backbone of the planner’s platform."
About The Market Research Society
With members in more than 70 countries, The Market Research Society (MRS) is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In consultation with its individual members and Company Partners, MRS supports best practice by setting and enforcing industry standards. The commitment to uphold the MRS Code of Conduct is supported by the Codeline service and a wide range of specialist guidelines. MRS contributes significantly to the enhancement of skills and knowledge by offering various qualifications and membership grades, as well as training and professional development resources.
How to Join The Market Research Society
Here's a link to a PDF with information about joining the MRS: About a MRS Membership
And here's a Link Directly to the membership page!:
The Membership Options are:
Regular Membership - $115 Student Membership - $30 Unemployed Membership - $30 Retired Membership - $30
And here is a document that provides and
overview of MRS's Code of Practice principles.