Thursday, July 2, 2009

MRS (Market Research Society) Code of Practice principles

In "What is Account Planning" The official Account Planning Group's document that defines the field written by Merry Baskin in 2007. Mary writes,

"We believe quite strongly that market research craft skills (and adherence to MRS (Market Research Society) Code of Practice principles) are the backbone of the planner’s platform."

"If you can’t devise, conduct, analyse, report on and monitor surveys objectively, how can you possibly hope to judge their usefulness or commission them appropriately? The planner should never assume that the researcher is the sole expert. Elements of questionnaire design, the way a question is phrased, for example, can fundamentally affect the outcome of the study. Black box modeling techniques may be so much impressive theory but they can critically enhance or destroy projects. Planners need to be able to ignore, challenge or exploit such things from a perspective built on understanding or on at least something more solid than assertion and prejudice."

So, what is the MRS (Market Research Society)? And What are these Code of Practice principles?

About The Market Research Society

With members in more than 70 countries, The Market Research Society (MRS) is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In consultation with its individual members and Company Partners, MRS supports best practice by setting and enforcing industry standards. The commitment to uphold the MRS Code of Conduct is supported by the Codeline service and a wide range of specialist guidelines. MRS contributes significantly to the enhancement of skills and knowledge by offering various qualifications and membership grades, as well as training and professional development resources.

How to Join The Market Research Society

Here's a link to a PDF with information about joining the MRS: About a MRS Membership

And here's a Link Directly to the membership page!:

The Membership Options are:

Regular Membership - $115
Student Membership - $30
Unemployed Membership - $30
Retired Membership - $30

And here is a document that provides and
overview of MRS's Code of Practice principles.

1 comment:

  1. Does anybody have any experience with this market research firm?